Find a useful rhythm for your social channels. Clear planning, considered creative and content with your business behind it.
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Award winningYour business has a point of view
The people, work and ideas inside your business are a better starting point than an empty content calendar.
You might have plenty to share and little time to shape it, or a busy feed that has lost its direction. I help you decide what your channels are for and create a plan your team can contribute to and maintain.
From me in Wigan, I work with you on the message behind the post. Your audience, brand and wider marketing shape the content, with clear responsibilities for supplying information, reviewing ideas and keeping the conversation connected to the real business.
A recognisable voice. A useful contribution.
A good social plan gives different kinds of content a reason to exist. A project update can show your approach, a useful answer can remove uncertainty and a glimpse of the team can help people understand who they would be working with.
Consistency comes from shared decisions about voice, visual style and what is worth saying. I help turn those decisions into practical content direction, so your channels feel connected even when different people contribute ideas or supply the details for a post.
Social content also needs somewhere to lead when a reader wants more. I connect campaigns with relevant website pages, email activity or paid media, giving each channel a clear role and your audience a useful next step.
See how I get thereA workable shape for your channels
I can support your own marketing team or shape a focused campaign, with the channels, formats, content responsibilities and publishing arrangements agreed in the brief.
I look at your audience, current channels and the time available to your team. That helps define a useful role for each channel and an achievable approach to content, with priorities that reflect what your business needs to communicate.
Customer questions, business milestones, products and the work happening in your team provide material for a plan. I organise those ideas into themes and agree the information, imagery and approvals needed to bring them into the calendar.
Your posts should sound like they come from the same business as your website and conversations. I shape captions and campaign messages around your personality, with enough detail to say something useful and a clear reason for the reader to care.
Branded graphics and image treatments help give the content a consistent appearance. I consider where each asset will be used, how readable the message is and how the format can work with the material your team can realistically provide.
A launch, event or seasonal focus can give your channels a shared story. I help organise the sequence of messages and creative, connecting social posts with the relevant website content and any agreed email or paid campaign activity.
I choose measures around the brief: relevant reach for an introduction, visits to a launch page or enquiries following a campaign. Available channel data and feedback from your team help me assess the response, while keeping the wider website and sales journey in view.
A rhythm that fits your team
A shared plan makes room for your expertise, my creative input and the practicalities of getting content approved.
Start with a conversationFind the stories already there.
I ask about your customers, priorities and what happens in the business each week. Your existing channels and the questions your team hears help start the conversation. I also establish who can contribute information and how much time they can realistically give the work.
Give each channel a clear role.
I decide which audiences and messages deserve attention, then outline the channels and content themes that fit. The scope sets out the support you need and who will handle publishing and responses. That gives the plan a practical foundation before creative work begins.
Turn business knowledge into usable ideas.
Together, I identify a manageable mix of updates, useful answers and campaign messages. I map the required copy, images and business information, then agree deadlines and review points. The plan leaves room for timely ideas without depending on last-minute content gathering for every post.
Bring the voice and visuals together.
I develop the agreed captions, graphics and campaign assets around your brand. Specific details from your team give the content substance, while the design helps it feel recognisable. You review the drafts for accuracy, tone and fit before they are prepared for use.
Make the handover straightforward.
I organise the approved captions, asset versions and destination links around the agreed channels and publishing plan. Your team checks time-sensitive details, including dates and availability. The handover makes clear what is ready to use, what still needs approval and who will handle comments or enquiries.
Use the conversation to shape the next plan.
I review the response against the purpose of the content, including relevant website visits or enquiries where those can be measured. Questions reaching your team can reveal missing information or new topics. That feedback helps give the next content plan a clear direction.
A feed with a point of view
The most useful themes come from your business and the things your audience wants to understand.
There is useful material in your process, your products and the people delivering them. I help choose the details that deserve a place in your channels and give them enough context to mean something to the reader.
The queries your team hears repeatedly can become helpful social content. I shape those answers around what a customer needs to know, with links to more detail where a short post cannot explain the whole picture clearly.
A campaign has more room to develop when its channels work together. Social content can introduce an idea, your website can explain the detail and an email can continue the conversation with people who want to hear more.
Read what clients say about working with SJH: the care, communication and people behind our studio. Feedback from across our work together.
Before I get started
Scope, collaboration and what comes next. A little clarity before your first conversation about social media.
Ask me anythingYes. I begin with your audience, business priorities and the material you can contribute. Customer questions, project updates, products and the people in your team can all inform the content themes. I then help turn those themes into a practical plan with a clear reason for each type of post.
I agree those responsibilities at the start. The scope can focus on planning, copy and creative support, with a clear handover to your team. Where you need help with publishing, I discuss the channels, access and approval arrangements. Responsibility for comments and direct messages is made explicit.
Usually, yes. Your team knows the business and can provide the details that make a post specific and accurate. I agree who supplies information and images, then help shape that material into content. Original photography can be discussed separately when the existing image library needs more variety.
Yes. I can plan a shared message and creative direction across organic content and paid campaigns. The purpose, audience and deliverables for each are agreed separately, with advertising spend and paid campaign management included clearly in the scope where needed.
There is no single schedule that suits every business. I consider your audience, channels, available material and capacity for approvals before proposing a rhythm. A sustainable plan gives the content a clear purpose and leaves enough time for your team to contribute useful information.
Your people. Your perspective. Your next campaign.
Bring your channels, your ideas or the blank calendar. I’ll help find a useful direction for the content.
Let’s talk social