Useful campaigns and thoughtful customer journeys. Make your next email part of a conversation worth continuing.
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Award winningFor the people who want to hear from you
Your email list is a group of people with different reasons to be there. Let’s make the conversation relevant.
A first welcome, a product update or a timely reminder all have different jobs. I help you decide what your emails need to achieve, who should receive them and what a helpful next step looks like for the person opening the message.
My Wigan team brings planning, copy and design together with the practical setup behind the campaign. You’ll have someone to talk the details through with, from a template your team can reuse to an automated journey that fits how your business works.
Earn a place in the inbox
An email needs a clear reason to arrive. I help focus the message on what is useful to the recipient, whether that is an answer, an introduction or an offer. The subject, content and next step should all support that same purpose.
A template should make everyday communication easier for your team. I consider the information you regularly share, the images you can provide and how the content reads on a phone. A recognisable design and a manageable structure make the template more useful over time.
Automation works best when the journey is understood first. I map the trigger, audience, timing and stopping points before setting up messages, with clear responsibilities for checking content and reviewing the experience as your products, services or customer needs change.
See how I get thereFrom one campaign to a connected journey
I agree the templates, campaigns and platform work around the way your business needs to communicate.
I define the purpose, audience and next step before writing the email. Business priorities, customer questions and the wider marketing calendar help shape the plan, with a clear view of the information and assets needed from your team.
Reusable layouts give your campaigns a consistent look and a practical editing structure. I consider headings, images, buttons and supporting information together, then prepare the template for the agreed email platform and the types of content you expect to send.
The subject line, opening message and call to action should work towards the same purpose. I help shape concise copy around what the reader needs to know, with enough context to make the destination or offer easy to understand.
Different subscribers may need different messages. I review the useful information already available in your platform and discuss sensible ways to group audiences, keeping the plan manageable and connected to the data your business can maintain accurately over time.
Welcome messages and follow-up sequences can be planned around meaningful points in the customer journey. I agree the triggers, timing and conditions, then test how people enter, move through and leave the sequence before putting it into use.
I review the connection between your email platform and website, including the data available for reporting. Depending on that setup, I can consider clicks alongside enquiries, orders or repeat purchases. Subscriber feedback and your team’s observations help inform changes to the message, audience or timing.
A considered route to the inbox
You know who the email is for, what needs your approval and how the campaign will be checked before it goes out.
Start with a conversationStart with the relationship you already have.
I discuss how people join your list, what they expect from you and which business priorities the email should support. I review the platform and existing content, then agree whether the first task is a campaign, a reusable template or an automated customer journey.
Give the reader a clear next step.
I agree the audience, message and intended action, along with the information available to personalise or measure it. For automation, I map when someone enters the sequence, which messages follow and when it should stop. The scope identifies the platform work and input needed from your team.
Make the content feel like your business.
I shape the copy and layout around the approved direction, using your brand and the material you supply. You review the message for accuracy, tone and the details of any offer. Reusable templates are designed around the editing tasks your team will handle afterwards.
Bring the plan into working form.
I prepare the approved content in the agreed email platform and configure the relevant audience or journey settings. Where integrations form part of the scope, I check how the required information reaches the platform. Any limitations or missing data are discussed before moving towards delivery.
Review the message before it reaches people.
I check the links, layout, audience settings and key content, using test messages and available previews. Automated journeys also need their triggers and stopping points reviewed. You give the final content and audience approval, with a clear agreement on who sends or activates the work.
Let the response inform the next message.
I review the campaign’s response alongside any recorded enquiries or orders and the feedback your team can share. That informs changes to content, audience or timing. For a template handover, I explain which sections to edit, how to check links and audiences, and how to preview the next send.
Make each message earn its place
The right content depends on where someone is in their relationship with your business.
A welcome message can explain what someone has signed up for and help them find a useful starting point. I plan the content around your offer and the reason they joined, giving the relationship a clear beginning.
Product advice, answers to common questions and relevant updates can give people a reason to stay interested. I help choose a clear focus for the email and connect it with the page or resource that develops the subject.
A new collection, a relevant service or a follow-up message can bring a previous conversation back into view. I consider the audience and timing carefully, so the message has a purpose beyond simply filling another slot in the calendar.
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Before I get started
Scope, collaboration and what comes next. A little clarity before your first conversation about email marketing.
Ask me anythingI review your platform, access and the work you need before confirming the scope. Existing templates, audience data and website connections help determine the approach. If the current setup has limitations, I explain them and discuss whether a focused change or a different setup would be useful.
Yes. I can scope reusable templates and a handover around the content your team regularly sends. I agree which sections should be editable and explain the practical checks before delivery. Ongoing content, design or platform support can be arranged around the help you need.
Yes. I can help plan and set up journeys such as a welcome sequence or an agreed customer follow-up. I first establish the audience, data, trigger, timing and stopping conditions. The exact functionality depends on your platform and integrations, which I review before confirming the work.
I can review how the audience is organised and what information is available, then agree a practical starting point. Your team needs to confirm the source of the list and who should receive the messages. Content planning and a consistent template can then make future campaigns easier to prepare.
The number of templates, messages, audience groups and automated journeys affects the scope, alongside the platform and any website connections. I establish what your team will supply and what needs writing, design or setup before confirming the cost. Platform subscriptions, third-party charges and ongoing support are made clear separately.
A better welcome. A useful update. A reason to return.
Tell me about your audience and what you want to say. I’ll help shape the message and the journey around it.
Let’s talk email