A considered identity and the everyday creative that brings it to life. Let’s make the details feel like they belong together.
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Award winningA clearer expression of who you are
A new business, a new chapter or a brand that needs a little more consistency. I start with what makes you, you.
The useful questions come before the first colour palette. Who are you speaking to, what do you want to be known for and where does the identity need to work? I use that context to give the visual direction a clear purpose.
You’ll work directly with me in Wigan on ideas you can see, discuss and refine. I connect the identity with its everyday use, from your website and social graphics to the printed material your customers hold in their hands.
The thinking behind the look
A logo is one part of how people recognise your business. Colour, typography, imagery and the way information is arranged all contribute to the impression. I consider those parts together, so the identity has room to work beyond a single mark.
Real applications help me assess the ideas. A website header, a social post or a printed sheet can reveal what an identity needs to handle. I develop the direction around the places you actually use it, with practical decisions behind the creative details.
Your feedback matters because you know the business from the inside. I explain my thinking and give the review a clear focus, then refine the chosen direction together. Agreed assets and guidance help your team carry that thinking into the next piece of work.
See how I get thereFrom the first idea to everyday use
A full visual identity or a focused design brief: the deliverables follow what your business needs to use.
I explore your business, audience and the personality you want to communicate. References and discussion help establish a considered direction, giving the design work a shared starting point and helping your team assess ideas against the purpose of the brief.
I develop a mark that fits the agreed direction and consider how it needs to appear in practice. Different sizes, backgrounds and applications inform the refinements, with the required logo versions and final file formats agreed as part of the project.
A coherent palette and type direction bring consistency beyond the logo. I consider the hierarchy of information and the settings where the identity will be used, then explain how the choices work together in the agreed brand assets and guidance.
Website graphics, social assets and campaign material translate the identity into the places customers see it online. I work around the formats and content you need, keeping the visual language connected while allowing each piece to do its own job.
From a business card to a brochure or campaign sheet, I organise the message and design around the format. I agree content, artwork requirements and the review process, with print production arrangements made clear before the finished files are handed over.
An identity handover can include logo versions for different backgrounds, colour references, typography guidance and templates for agreed uses. I define the file formats and guidance your team needs, including which assets are intended for everyday editing and which are finished artwork.
A shared creative process
You are involved in the direction, the review and the practical decisions that make the final work useful.
Start with a conversationThe business before the visuals.
I discuss your audience, offer and the impression you want to make. Existing material helps me understand what is working and what feels out of step. I also ask where the design will be used, so the brief reflects real needs from the beginning.
A clear purpose and a defined scope.
I set out the design tasks, deliverables and review stages before starting. A new identity, a refresh and a campaign each need a different approach. Content responsibilities, file requirements and any print or third-party costs are discussed so the practical side is clear too.
Turn the brief into something you can see.
I develop visual ideas around the agreed brief and present the thinking behind them. Colour, type, graphic elements and relevant applications help make the direction tangible. Your feedback focuses on how the ideas express the business and how well they meet the intended use.
Give the chosen direction careful attention.
I work through the agreed feedback and refine the selected direction. Looking at the design in its intended settings helps me make decisions about size, hierarchy and detail. I keep the review connected to the brief and confirm the direction before preparing the final applications.
Carry the thinking into the materials you need.
I create the agreed digital or printed applications using the approved direction. Your team checks the content and business details, while I review the layout and artwork requirements. The different pieces should feel related, with enough flexibility to suit the job each one needs to do.
Make the next piece easier to create.
I organise the approved assets by their intended use and distinguish finished artwork from any editable files included in the scope. The handover explains the versions, formats and relevant font or image licensing. Your team has a practical starting point for the next document, website update or campaign.
An identity that belongs in the real world
The strongest direction can be recognised across the different places people encounter your business.
The brief gives the visual work its purpose. I discuss your personality, audience and priorities, then use those decisions to assess the ideas together. That shared understanding makes feedback more useful and the direction easier to explain.
The logo, colour and typography need to feel like parts of the same identity. I explore how they combine with images and layout, then refine the chosen approach through applications that matter to the way your business communicates.
A useful handover connects the finished design with the people using it. I prepare the agreed files and explain the basic choices, giving your team a clearer starting point for the next website graphic, document or campaign asset.
Read what clients say about working with SJH: the care, communication and people behind our studio. Feedback from across our work together.
Before I get started
Scope, collaboration and what comes next. A little clarity before your first conversation about brand & graphic design.
Ask me anythingYes. I begin by understanding what your business needs and which parts of the existing identity still work. A focused refresh and a completely new direction involve different scopes. I explain the proposed approach and deliverables before the design work starts.
Yes. If your identity is already established, I can use the supplied guidelines and assets to create website graphics, campaign material or print artwork. I review the available files and any practical limitations first, then agree the formats and design tasks you need.
No. A brochure, social campaign or other focused piece of creative can have its own brief. I still need the audience, purpose, content and available brand assets to make the work coherent. The scope can stay centred on the material you need now.
I agree the required assets and formats at the beginning. For an identity, that can include logo versions, colour and typography guidance and the agreed applications. I also make any font, image or third-party licensing requirements clear so your team knows how the assets can be used.
I can prepare artwork to the agreed printer’s requirements and discuss how production will be handled. Printing, quantities, materials and delivery need their own agreement, so I make clear what is included in the design scope and what needs a separate quote or supplier arrangement.
A first impression. A fresh direction. A more consistent business.
Tell me what you want people to see and understand. I’ll help shape the identity and the material around it.
Let’s talk design