Helpful service information.
Clear service and visitor information
Wigan-based. Working with your business.
SEO Liverpool.
Turn useful information into a clearer journey.
Help Liverpool customers understand your offer and take the next step. I work directly from Wigan on search, useful service content and the website behind it.
- Simply Worktops
- Ace Gas
Your developer. Your direct contact.
A proper starting point
Start with your business.
Build around the brief.
Whether a customer is comparing a service, choosing a place to visit or looking for a specialist supplier, the website needs to answer the practical questions. I’m Sam Jay Heaton, based in Wigan, working with Liverpool businesses on search and the pages behind it.
We look at what the visitor needs to know before they enquire, book or buy. That may include the service scope, availability, location, delivery or the process that follows. Clear information can reduce uncertainty and make the enquiry more useful.
The search structure should follow those differences. A genuinely distinct service deserves a useful page; a duplicate page with another place name usually does not add the same value.
What matters in the work
A clearer direction.
Useful, measured work.
Relevant project proof.
Relevant project evidence
Enquiries and booking.
Useful enquiry and booking journeys
Technical foundations.
Technical and on-page implementation
From the portfolio
Different businesses.
Individual thinking.
A few examples of the websites and long-term relationships behind my work.
Simply Worktops
A WooCommerce website for Simply Worktops, backed by my ongoing SEO, AIO, Google Ads, hosting and website maintenance services.
- WooCommerce
- Web Development
- SEO & AIO
Ace Gas
Ace Gas is a growing plumbing, heating and gas business based in Wigan. Sam has worked with the team for more than 10 years, building four websites and providing website and email hosting, SEO and general support along the way.
- Web Design
- Web Development
- CRM & Automation
The detail behind the work
A considered approach.
From the start.
The choices, practical details and support that shape your project.
01Connect the content with proof and action
I can improve service explanations, relevant project examples and the routes through the site. Genuine photographs, attributed feedback and accurate process details support the offer better than generic claims of being the best.
For an enquiry-led site, the form and contact options should match the service. For a booking journey, the website needs to explain whether the next step is a confirmed booking or a request awaiting a response.
02Review the technical foundations
I check important titles, headings, links, indexability and canonical signals, with the scope focused on useful pages and recent work. Where suitable access is available, Search Console and analytics help provide context for the decisions.
I can implement the agreed changes or work alongside your current developer. Ongoing SEO and AIO can be planned together, but neither a technical fix nor an AI tool can guarantee a particular search result.
03A Wigan-based developer, working directly with you
My existing Liverpool service information is clear that I work from Wigan with businesses across Merseyside. I keep that relationship accurate rather than claim a fictional local office.
Tell me which service or customer journey needs to work harder. I can review the current site and put together a proportionate plan with clear priorities, costs and evidence for the next decision.
Tools with a purpose.
Google Search Console
Bing Webmaster Tools
Google Analytics
Microsoft Clarity- Ahrefs
I use website data and research tools together to understand what to improve, then connect the recommendations with the work on your site.
Google Search Console
Google search queries, pages, indexing and technical visibility.
Bing Webmaster Tools
Bing search visibility, sitemap and crawling information.
Google Analytics
How visitors use the website and the conversions configured for your business.
Microsoft Clarity
Session and interaction insights where configured with appropriate privacy controls.
Ahrefs
Link research, competitor analysis and technical audit information alongside your measured data.
Before we get started
Good questions.
Straight answers.
Are you located in Liverpool?
My base is Wigan and I work with Liverpool and Merseyside businesses. I do not claim a separate Liverpool office.
Is this only for local searches?
No. The right plan depends on whether the business serves a local area, a national market or an online product audience.
Connected services
Find your next step.
Your next chapter
Good things start
with a conversation.
Tell me what you are working towards. I’ll help you find a useful next step.