Tailored service pages
SEO landing pages give the services Ace Gas wants to promote their own relevant content and a clear next step.
Plumbing, heating & gas
Ace
Gas
A local business. A connected website.
Ace Gas is a growing plumbing, heating and gas business based in Wigan.
- Web Design
- Web Development
- CRM & Automation
- SEO
- Hosting & Support
The business behind the website
Local expertise.
Connected enquiries.
- Web Design
- Web Development
- CRM & Automation
- SEO
- Hosting & Support
Ace Gas is a growing plumbing, heating and gas business based in Wigan. Sam has worked with the team for more than 10 years, building four websites and providing website and email hosting, SEO and general support along the way.
The brief
The latest website launched in April 2026. The focus went beyond a new design: bring Ace Gas’s Leadzilla CRM and automation into the way the website generates and handles enquiries. Previously, the team managed calls, emails and enquiries manually. The new build needed to support a more automated workflow, alongside tailored SEO landing pages.
What I did
I connected the website enquiry form to Leadzilla through an API. Website enquiries are sent into the CRM and managed there, bringing the website into the team’s lead-handling process. ServiceM8 booking routes give customers another way to take the next step alongside the website’s CRM-connected enquiry form.
Alongside the development, I created tailored SEO landing pages and worked on off-page SEO. My support also covers website and email hosting, with ongoing SEO and general help as the business develops.
Considered from every angle
The thinking.
The detail.
Enquiries into the CRM
The website enquiry form sends information into Leadzilla through an API, ready for the team to manage in the CRM.
Booking within the website
ServiceM8 booking links connect customers with the relevant service booking route, alongside the CRM-connected enquiry form.
Search visibility
Search activity.
A dated snapshot.
A snapshot of the business’s Google Search activity, showing how people discover its website and search for the brand.
- Clicks from Google Search
- 81
- Search impressions
- 4,997
- Average brand-query position
- 1.8For “ace gas wigan”
Source: Google Search Console, 18 September–15 October 2026. Web search, all countries and devices. Property: https://www.acegas.co.uk/. Clicks and impressions cover this property; position is the average for the named brand query during this period.
People behind the project
Beyond the build.
A working relationship.
Four websites are part of a longer working relationship. I continue to support Ace Gas with website and email hosting, SEO and general help. The April 2026 launch was another step in that relationship, with the website and the team’s lead-handling tools brought closer together.
A closer look
The website.
Across screens.
A few views of the pages and the experience on different screen sizes.
Your project could be next
A useful website.
A direct conversation.
Tell me what you are working towards. I’ll help you find a useful next step.