Relevant local pages.
Service-page and area-content planning
Visible for the work you want nearby
Local SEO.
Help nearby customers choose you.
Help customers find a credible local option. I connect your website, business information and local search work around the services and areas you actually cover.
- Ace Gas
- Simply Worktops
Your developer. Your direct contact.
A proper starting point
Start with your business.
Build around the brief.
Local SEO is about making your business a relevant, credible option when someone searches for a service in the area you actually serve. I connect the website, business information and local search work so the offer is clear and the next step is easy.
We begin with the work you want and the locations you can genuinely cover. A builder, training provider and specialist retailer may all serve local customers, but their search journeys and buying questions are different.
I review the current pages and Search Console evidence where access is available. That helps identify whether the business needs a stronger main service page, clearer area information, better internal links or a more focused set of landing pages.
What matters in the work
A clearer direction.
Useful, measured work.
Your Business Profile.
Google Business Profile review
Consistent local proof.
Consistent business details and local proof
Useful website improvements.
Technical improvements and enquiry journeys
From the portfolio
Different businesses.
Individual thinking.
A few examples of the websites and long-term relationships behind my work.
Ace Gas
Ace Gas is a growing plumbing, heating and gas business based in Wigan. Sam has worked with the team for more than 10 years, building four websites and providing website and email hosting, SEO and general support along the way.
- Web Design
- Web Development
- CRM & Automation
Simply Worktops
A WooCommerce website for Simply Worktops, backed by my ongoing SEO, AIO, Google Ads, hosting and website maintenance services.
- WooCommerce
- Web Development
- SEO & AIO
The detail behind the work
A considered approach.
From the start.
The choices, practical details and support that shape your project.
01Build local pages with something useful to say
A local page should explain the service, how you work in that area and why the visitor should consider the business. Relevant projects, travel arrangements, availability and practical buying information are more useful than changing a town name in the same paragraph.
I do not create fictional offices or claim you are based in every town you serve. My own business is based in Wigan and works with clients across the North West and further afield; the wording should make that relationship clear.
02Connect the website and business profile
Google Business Profile can help customers understand a real business through its details, services, photographs and reviews. I can review the profile alongside the website for consistency and useful opportunities, subject to authorised access and eligibility.
Reviews need their real source and context. I can help make feedback easier for visitors to find and connect suitable testimonials with relevant services, without inventing praise or promising that a review count guarantees a ranking.
03Improve the foundations and the enquiry route
Local visibility still depends on a website that can be accessed and understood. I check important titles, headings, links, indexability and contact journeys, then implement agreed improvements rather than leave the work as a list of suggestions.
On-page SEO is included in my new business website builds from £800 plus VAT. Ongoing local SEO is quoted around the business and work required. My pay-monthly website rental offer starts from £100 plus VAT a month with local-business SEO and AIO included, subject to its agreed scope and twelve-month minimum.
04Measure local progress carefully
Search results vary by location, device and context. I distinguish Search Console averages from a specific local rank check and focus the reporting on useful visibility, enquiries and the actions available to improve the site.
Tell me the services and areas you want to grow. We can review the starting point and create a proportionate local plan, without building a large collection of near-identical pages or promising first place.
Tools with a purpose.
Google Search Console
Bing Webmaster Tools
Google Analytics
Microsoft Clarity- Ahrefs
I use website data and research tools together to understand what to improve, then connect the recommendations with the work on your site.
Google Search Console
Google search queries, pages, indexing and technical visibility.
Bing Webmaster Tools
Bing search visibility, sitemap and crawling information.
Google Analytics
How visitors use the website and the conversions configured for your business.
Microsoft Clarity
Session and interaction insights where configured with appropriate privacy controls.
Ahrefs
Link research, competitor analysis and technical audit information alongside your measured data.
Before we get started
Good questions.
Straight answers.
Do I need a page for every nearby town?
Not automatically. Each page should serve a distinct customer need with useful local information. Thin town-swapped pages can create duplication without helping visitors.
Can you guarantee a Maps or page-one position?
No. Results depend on relevance, competition, location and other factors. I report what was measured and work on the factors the business can improve.
Connected services
Find your next step.
Your next chapter
Good things start
with a conversation.
Tell me what you are working towards. I’ll help you find a useful next step.