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Wigan-based. Working with your business.

AIO Bolton.
Make your local offer clear and credible.

Make your Bolton business easier to understand in AI-assisted research. Clear services, coverage and evidence, with practical AIO work alongside SEO from my Wigan base.

  • Simply Worktops
  • Ace Gas
5.0 from 165 Google reviewsVerified 5 November 2026
Simply Worktops homepage on desktop
Your developer. Your direct contact.

A proper starting point

Start with your business.
Build around the brief.

AI-assisted research adds another way for a potential customer to discover a local business. I help Bolton businesses make their services, coverage and evidence easier to understand, with practical AIO work alongside SEO from my Wigan base.

What do you do, who is it for and how does someone take the next step? A small-business website should answer those questions before it adds another broad marketing claim. I review the offer, prices where useful, service coverage and contact information for gaps or inconsistencies.

The same facts should agree across the website and important business profiles. A clear Wigan-based provider serving Bolton is more credible than a website implying an office in every target town.

What matters in the work

A clearer direction.
Useful, measured work.

Talk it through

Local service facts.

Clear local service facts

Real project proof.

Real project and customer evidence

Easy to explore.

Readable pages and useful links

Joined-up search.

SEO and AIO planned together

From the portfolio

Different businesses.
Individual thinking.

A few examples of the websites and long-term relationships behind my work.

Simply Worktops

A WooCommerce website for Simply Worktops, backed by my ongoing SEO, AIO, Google Ads, hosting and website maintenance services.

  • WooCommerce
  • Web Development
  • SEO & AIO
Ace Gas website — The homepage

Ace Gas

Ace Gas is a growing plumbing, heating and gas business based in Wigan. Sam has worked with the team for more than 10 years, building four websites and providing website and email hosting, SEO and general support along the way.

  • Web Design
  • Web Development
  • CRM & Automation

The detail behind the work

A considered approach.
From the start.

The choices, practical details and support that shape your project.

01

Give the business useful evidence

Genuine project examples, specific service explanations and properly attributed feedback help a reader assess the offer. I can connect that material with the relevant service page rather than leave it in a separate gallery without context.

AI-generated praise and invented results do not make that evidence stronger. Where a project outcome has not been measured, the story should explain the delivered work and practical benefit without manufacturing a percentage.

02

Keep the website accessible and understandable

I review important content in readable text, internal links and appropriate structured information. Technical checks support discoverability, while the published page still needs to help the person deciding whether to contact you.

Google’s AI search guidance continues to build on normal SEO foundations. There is no special plugin or file that guarantees a citation, and observations from one AI response should not be presented as a permanent ranking.

03

Choose practical improvements

I can make agreed content and technical changes, then explain what was done and what can be measured. If a focused local website rental suits the business, the offer starts from £100 plus VAT a month with local SEO/AIO, a twelve-month minimum and ongoing rental terms.

Tell me which services and areas matter most and how customers find you today. We can choose a useful first stage without promising that every AI tool will recommend the business.

Tools with a purpose.

  • Google Search Console
  • Bing Webmaster Tools
  • Google Analytics
  • Microsoft Clarity
  • Ahrefs

I use website data and research tools together to understand what to improve, then connect the recommendations with the work on your site.

Google Search Console

Google search queries, pages, indexing and technical visibility.

Bing Webmaster Tools

Bing search visibility, sitemap and crawling information.

Google Analytics

How visitors use the website and the conversions configured for your business.

Microsoft Clarity

Session and interaction insights where configured with appropriate privacy controls.

Ahrefs

Link research, competitor analysis and technical audit information alongside your measured data.

Before we get started

Good questions.
Straight answers.

Can you guarantee an AI recommendation?

No. AI tools choose sources and answers in different ways. I improve the information and technical foundations the business controls.

Does AIO replace local SEO?

No. Clear local content and technical SEO remain useful foundations for both conventional search and AI-assisted discovery.

Connected services

Find your next step.

Your next chapter

Good things start
with a conversation.

Tell me what you are working towards. I’ll help you find a useful next step.

Good things start with a conversation

Your next good
idea starts here.

Tell me about your business, your goals and what you need your website to do. I’ll help you work out the next step, from a first build to improvements and ongoing care.

0161 399 4751me@samjayheaton.com4 Bridgeman Terrace, Wigan,
Greater Manchester, WN1 1SX

I read your message and help you work out a useful next step.

Choose a service

What can I help with?

Pick the best fit. We can talk about the rest along the way.

Choose the main service you are interested in