A new website for Born Survivor, the UK obstacle-course event business. I brought its distinctive challenge, event information and participant journeys into a bold experience that feels like the event itself.
Born Survivor runs mud and obstacle-course events with a strong identity built around challenge, teamwork and shared achievement. The new website needs to communicate that energy while helping people decide whether the event is right for them. First-time participants, returning runners, teams and charity fundraisers arrive with different questions.
I used a strong visual approach, with large photography, distinctive typography and an unmistakable colour palette. The site gives the event atmosphere an immediate presence, then makes space for practical details. It is designed to excite people about the challenge and help them understand what taking part involves.
Choose the event, then explore the detail
The site separates locations, obstacles, teams and the event village into clear journeys. Dedicated location pages give each course its own context, while routes such as Rookie, Classic and Elite Squadron help participants understand the available experiences. Event links remain prominent without requiring someone to commit before they have explored the information.
The obstacle catalogue provides another route into the event. It introduces the challenges visually and gives the course more substance than a single promotional headline. Preparation guidance, FAQs and team information support the decision with the detail people need before choosing a date or inviting friends to join them.
