ACL Forklift
Training

A focused, entry-level website for a Wigan training business. I built a clear route from the available forklift and equipment courses to a conversation with Steve about on-site training.

ACL Forklift Training provides on-site operator training for businesses in Wigan and the North West. Its public website introduces Steve, the available training and the way courses can be delivered at a customer’s workplace. This was an entry-level website geared towards lead generation, with the effort focused on what a potential customer needs to know before enquiring.

The design uses a clear black-and-yellow identity, straightforward headings and prominent contact options. It communicates the service quickly rather than asking visitors to work through a large corporate website. That makes it a useful example of a smaller build with a defined commercial purpose.

Answer the first questions clearly

The homepage introduces the business’s location and on-site approach, then points visitors towards the training information. The course page groups forklift and lifting-equipment options in one place, including counterbalance, reach truck and other equipment training. Each route starts with the customer’s need rather than a long introduction to the business.

FAQs address practical questions about premises, operator experience, equipment and arranging a course. Those details help a prospective customer understand what to discuss with Steve. The site gives the training enough context to support an enquiry while leaving the specific course requirements to a real conversation.