Clear topic structure.
Service and topic architecture
Wigan-based. Working with your business.
SEO Manchester.
A clearer structure for a broader offer.
SEO for Manchester businesses with services and expertise to explain. I connect useful content, clear website structure and practical technical improvements from my Wigan base.
- Digital Space
- Sumison
Your developer. Your direct contact.
A proper starting point
Start with your business.
Build around the brief.
A business with several services, products or decision-makers needs a search structure that makes the offer easy to understand. I’m Sam Jay Heaton, a Wigan-based developer working with Manchester businesses on SEO, content and the technical changes needed to support them.
A broad service page can introduce the business, but a specialist buyer may need more detail before making contact. I help organise the main services and supporting pages around distinct requirements, rather than give several near-identical pages different keyword labels.
For a B2B or technical service, that can mean explaining the problem, the implementation process, relevant work and the information needed for a proposal. The content should help a person choose, not simply repeat a search phrase.
What matters in the work
A clearer direction.
Useful, measured work.
Technical development.
Technical development and template improvements
The right priorities.
B2B, local or e-commerce priorities
Practical collaboration.
Practical collaboration with existing teams
From the portfolio
Different businesses.
Individual thinking.
A few examples of the websites and long-term relationships behind my work.
Digital Space
Part of the business. Beyond the build.
Bespoke web development, consultancy and ongoing digital support for Digital Space, spanning maintenance, SEO, marketing materials and reporting.
- Web Development
- Consultancy
- Maintenance & Support
Sumison
Sumison is a Manchester-based trade business, manufacturing its own products and selling through several channels. Sam has worked with the business for around eight years, working across several e-commerce websites specialising in doors, handles and hardware.
- Web Design
- E-Commerce
- Web Development
The detail behind the work
A considered approach.
From the start.
The choices, practical details and support that shape your project.
01Use the development work to support the content
Useful search content can be limited by the way the website is built. I can review templates, navigation, internal links and indexability, then implement the agreed improvements or coordinate them with your existing team.
That joined-up role is useful when a business already has marketing staff or another supplier. The goal is a workable plan with clear responsibilities, not a second set of recommendations that no one can apply.
02Match the plan to the business model
Local customer acquisition, nationwide consultancy and e-commerce need different priorities. We establish who buys, where the service can be delivered and which pages support the commercial goal before choosing the work.
For online stores, an e-commerce SEO service starts from £400 plus VAT a month with a defined scope. Other projects are quoted after review. A local page does not imply that every service has the same price or needs the same campaign.
03Clear reporting and direct contact
I use available Search Console, analytics and research evidence with its dates and limits made clear. We look for useful visibility and relevant enquiries, while allowing time for changes to be crawled and measured.
You work directly with me from my Wigan base. Tell me the services or products you want to grow and who handles the site today; I can suggest a focused review and an implementation plan.
Tools with a purpose.
Google Search Console
Bing Webmaster Tools
Google Analytics
Microsoft Clarity- Ahrefs
I use website data and research tools together to understand what to improve, then connect the recommendations with the work on your site.
Google Search Console
Google search queries, pages, indexing and technical visibility.
Bing Webmaster Tools
Bing search visibility, sitemap and crawling information.
Google Analytics
How visitors use the website and the conversions configured for your business.
Microsoft Clarity
Session and interaction insights where configured with appropriate privacy controls.
Ahrefs
Link research, competitor analysis and technical audit information alongside your measured data.
Before we get started
Good questions.
Straight answers.
Do you have a Manchester office?
I work with Manchester clients from my Wigan base. Meetings and collaboration arrangements are agreed around the project.
Can you work with our marketing team?
Yes. I can help with planning, technical implementation or a defined part of the SEO work alongside your team.
Connected services
Find your next step.
Your next chapter
Good things start
with a conversation.
Tell me what you are working towards. I’ll help you find a useful next step.